Empowertising – Zhēn de Gender

Marriage Market Takeover: SK-II’s brand of “empowertising”

on November 7, 2016June 17, 2020 By ZhendeGender

At a time when feminism is growing in China and yet the movement remains largely underground, the need for women’s empowerment is routinely ignored in China. As stated by one of these women: ‘not getting married is like the biggest sign of disrespect’ to her parents, and society as a whole. The film taps into that need directly.

My thoughts on “F-Bomb Princesses”

on November 23, 2014June 10, 2020 By ZhendeGender 2 Comments

What’s wrong with 6-year-old F-Bomb Princesses? There’s been a LOT of controversy around the FCKH8 video since its release last week. Personally, I was amazed and delighted by 95% of my initial viewing of the video. I loved the way stereotypes were being challenged, that young women were given the agency of freely using one [...]