A woman’s perceived value is tied up in her fertility and her physical appearance. The biological clock has supposedly ruled women’s lives for generations. In many industries, a woman’s sex appeal can equate to her recognition and success. So how does the notion of a “sell-by date” affect real women’s lives? For generations, the average woman has lived her entire life with the overpowering idea that one day, her eggs will suddenly run out and she’ll be immediately infertile. Thankfully, the biological clock is a myth.